The company has in public declared that it’s not going chronological, and now, is giving us better sense of its rationale. in a recent press briefing, the product lead for Instagram’s feed, Julian Gutman, told journalists that the photo sharing app is “not thinking about [chronological ordering] at this time.” the explanation, a spokesperson said, is that users tend to pay more time within the app when they’re presented with an algorithmic rather than a reverse chronological feed. And that’s not just good for Instagram’s ad revenue — it also allows users to see the posts that they want to see, even if those photos and videos were posted a while ago. In fact, Instagram claims that its algorithmic feed permits users to see 90 % of the posts from their close friends and family, whereas a reverse chronological feed would solely show them about 50 % of these posts.
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