Facebook will soon depend on Instagram for the majority of its ad revenue growth

When Instagram founders Kevin Systrom and Mike Krieger announced last month they were stepping away from Facebook, there was a collective gasp: Instagram’s future was suddenly at risk.
So is Facebook’s.

So far, Facebook’s acquisition of Instagram has been a complete success — one of the most important of the internet era. The app, which Facebook acquired for $1 billion in 2012, currently has over a billion users and should generate $8 billion to $9 billion in revenue this year, depending on whose estimate you use. Other achievements are harder to measure, like how Instagram reduced Snapchat as a strategic threat by cloning many of its features, and the way it gives Facebook a connection to youngsters.

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