Instagram isn’t going chronological, and is currently telling us why

The company has in public declared that it’s not going chronological, and now, is giving us better sense of its rationale. in a recent press briefing, the product lead for Instagram’s feed, Julian Gutman, told journalists that the photo sharing app is “not thinking about [chronological ordering] at this time.” the explanation, a spokesperson said, is that users tend to pay more time within the app when they’re presented with an algorithmic rather than a reverse chronological feed. And that’s not just good for Instagram’s ad revenue — it also allows users to see the posts that they want to see, even if those photos and videos were posted a while ago. In fact, Instagram claims that its algorithmic feed permits users to see 90 % of the posts from their close friends and family, whereas a reverse chronological feed would solely show them about 50 % of these posts.

Continue reading “Instagram isn’t going chronological, and is currently telling us why”

Facebook will soon depend on Instagram for the majority of its ad revenue growth

When Instagram founders Kevin Systrom and Mike Krieger announced last month they were stepping away from Facebook, there was a collective gasp: Instagram’s future was suddenly at risk.
So is Facebook’s.

So far, Facebook’s acquisition of Instagram has been a complete success — one of the most important of the internet era. The app, which Facebook acquired for $1 billion in 2012, currently has over a billion users and should generate $8 billion to $9 billion in revenue this year, depending on whose estimate you use. Other achievements are harder to measure, like how Instagram reduced Snapchat as a strategic threat by cloning many of its features, and the way it gives Facebook a connection to youngsters.

Continue reading “Facebook will soon depend on Instagram for the majority of its ad revenue growth”